Save Akita Prefecture!  “Aaman,” a Local Mascot, Is Getting Popular by His Easygoing Character

  • 2022-06-22
  • 2022-06-22
  • NEWS
  • 4view

In February of this year, Aaman, a mascot hero characterized as an Akita Dog, was born to save Akita Prefecture, which has been facing several challenges, including a declining population.  Aaman has shown up at events throughout the prefecture and is gaining fans slowly but steadily with his easygoing appearance and behavior.

Aaman is a hero working in Akita Prefecture.  In his left hand is a fan designed by a fan.

The man who created Aaman and serves as his manager is a 30-year-old company employee in Yokote City, Akita Prefecture.  He is trying to attract tourists to Akita with a character based on the world-famous Akita Dog to “turn Akita Prefecture with many challenges into an attractive place.”  He is also aiming for a ripple effect on the economy, as there have been cases in Japan where local characters have significantly helped increase the amount of hometown tax donations.

Aaman’s attractive points are his thick eyebrows and uniquely shaped eyes.  He is 200 centimeters tall, and his face occupies nearly half of that height.  His personality is “quick to joke around, and he is always easygoing.”  During the event, he makes a variety of striking poses and occasionally leans against a pillar to rest.  Some fans find that those free-spirited behaviors are relaxing and have come to every event where he appears.  The number of followers on social media has also been gradually increasing.

It has been about four months since Aaman started his activities, though he has yet to appear at an event in the northern part of the prefecture.  Aaman said,“I would like to visit Akita Inu no Sato in Odate City and collaborate with real Akita dogs.  Eventually, I would like to work for the preservation of Akita Dogs.”  His manager continues to promote, “If you see him at an event, please talk to him.”

>Where Dogs Connect Akita and the World

Where Dogs Connect Akita and the World

Akita Inu (dogs), with their fluffy coat, round eyes, and an adorable tail that curls up, are now famous worldwide. Akita dogs have a strong body and are best known for their loyal personality. The number of Akita dogs raised overseas continues to increase. In Akita Prefecture, the Akita dog's birthplace, there is an active movement to utilize them for tourism promotion. Akita Sakigake Shimpo, entitled "Akitainu News," will circulate various domestic and international information about Akita dogs. The goal is to connect the world and Akita through Akita dogs.